Events > Agenda

The 6th Nutraceutical Industry Development Conference- --China’s Market Entry Strategy for Foreign Dietary Supplements

President Xi Jinping of China has recently emphasized in a speech that openness and cooperation are a major driving force behind dynamic international economic and trade activities, and that China will stimulate the potential for increased imports, continue to broaden market access, foster a world-class business environment, explore new horizons of opening-up, and promote international cooperation at multilateral and bilateral levels. With the finalization of the structure and function adjustments of the Chinese government departments, China’s regulation of the nutrition and health products has become stable, and the Chinese’ nutrition and health industry has stepped into the rapid development stage, wherein, the imports reached USD2.19 billion in 2017, growing by 42.2% year on year; the cross-border e-commerce transaction scale reached RMB4.5 trillion in the first half of 2018, growing by 25% year on year.


With the improvement of income level and enhancement of health consciousness of the Chinese people, consumers have growing demands for product quality and increasing needs for imported nutrition and health products, which has drawn the attention of health enterprises of each country. The China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE), in order to better promote development of the nutrition and health industry and help more quality products enter the Chinese market, will specially hold the 6th Nutraceutical Industry Development Conference--China’s Market Entry Strategy for Foreign Dietary Supplements at National Exhibition and Convention Center (Shanghai) on June 20-21, 2019, concurrently with the HNC 2019. The Conference will invite representatives of government agencies such as the State Administration for Market Regulation, Ministry of Commerce, and customs department of China as well as experts to solve puzzles for enterprises from the perspective of issues to be addressed for products to enter China, such as regulatory policies, cross-border e-commerce, routes to market, and development trends.



June 19, 13:30 – 14:40 

Policies and Regulations


13:00 – 13:30 (30min) Registration 


13:30 – 13:40 (10min) Opening Speech China Chamber of Commerce for Import & Export of Medicines & Health Products

13:40 – 14:00 (20min) Latest Regulatory Policy for Health Food State Administration for Market Regulation

14:00 – 14:20 (20min) Regulation Requirements for Imported Health Food Filing and Interpretation of Application Situation Thereof Center for Food Evaluation, State Administration for Market Regulation

14:20 – 14:40 (20min) Import & Export Situation Analysis and Regulation Requirements of Nutrition and Health Food China Chamber of Commerce for Import & Export of Medicines & Health Products

14:40 – 16:00  Cross-border E-commerce


14:40 – 15:00 (20min) China’s Latest Policy Provisions on Cross-border E-commerce Ministry of Commerce of the People's Republic of China

15:00 – 15:20 (20min) Import Inspection and Examination Rules of Nutrition and Health Food in Cross-border E-Commerce China Customs

15:20 – 15:40 (20min) Supply Chain Management in Cross-border E-Commerce Industry expert

15:40 – 16:00 (20min) Research on Cross-border E-Commerce and China’s Import Consumption Market Ali Research




June 20, 10:00 – 11:40 

Consumption Trends and Hotspots


09:30 – 10:00 (30min) Registration 


10:00 – 10:20 (20min) Current Situation and Trend of New Zealand's Natural Health Products Market Natural Health Products New Zealand

10:20 – 10:40 (20min) Hotspots and Trends of Australian Natural Health Product Market Complementary Medicines Australia (CMA)

10:40 – 11:00 (20min) Sales Situation of Health Food Drugstores Menet

11:00 – 11:20 (20min) Hotspots and Development Trends of Dietary Supplements Expert


11:20 – 11:40 (20min) How to Conduct Brand Promotion in China Representative of a brand enterprise