{"id":63354,"date":"2025-07-07T15:22:42","date_gmt":"2025-07-07T07:22:42","guid":{"rendered":"https:\/\/www.hncexpo.com\/?page_id=63354"},"modified":"2026-01-08T15:44:51","modified_gmt":"2026-01-08T07:44:51","slug":"about-hbif","status":"publish","type":"page","link":"https:\/\/www.hncexpo.com\/en\/event-schedule\/about-hbif\/","title":{"rendered":"About HBIF"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"63354\" class=\"elementor elementor-63354\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4b85cc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b85cc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 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src=\"https:\/\/www.hncexpo.com\/wp-content\/uploads\/2024\/03\/\u5bfb\u5546\u4f1a3-scaled.jpeg\" alt=\"\u5bfb\u5546\u4f1a3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hncexpo.com\/wp-content\/uploads\/2024\/03\/\u5bfb\u5546\u4f1a1-scaled.jpeg\" alt=\"\u5bfb\u5546\u4f1a1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.hncexpo.com\/wp-content\/uploads\/2025\/07\/\u6b27\u6d32\u5bfb\u5546\u4f1a2.png\" alt=\"\u6b27\u6d32\u5bfb\u5546\u4f1a2\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4082b4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4082b4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6e29da\" data-id=\"b6e29da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5fc2e7 elementor-widget elementor-widget-heading\" data-id=\"e5fc2e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">HNC \u00b7 Health Business Innovation Forum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a505d49 elementor-widget elementor-widget-text-editor\" data-id=\"a505d49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>Health Business Innovation Forum (HBIF)<\/strong> is a brand marketing conference for the health industry created by the &#8220;Healthplex Expo, Natural &amp; Nutraceutical Products China&#8221; (HNC) by taking advantage of the exhibition platform. Since 2022, the HBIF has been held <strong><em>eight times<\/em><\/strong> in Chinese mainland (Hangzhou, Shanghai, Guangzhou, Beijing, Nanjing, etc.) and in Europe, attracting 1,000+ professional attendees each time. The industry experts, brand company representatives and professional buyers gather at the HBIF.<\/p><p>Since its establishment, it has aimed to focus on the characteristics of the health industry and the pain points encountered by enterprises in different regions, and to discuss topics of concern to brand companies, including the insights into consumer demands, brand marketing strategies, product competitiveness, operational efficiency, marketing data analyses, pain points of new media communication, case studies, etc.<\/p><p>The HBIF continuously helps health companies solve current problems in marketing, develop new ideas, improve marketing capabilities, and optimize business models, to achieve steady long-term growth.<\/p><p>In <strong>October 2024<\/strong>, HNC held its first <strong>European HBIF<\/strong>, featuring a one-week &#8220;<strong>Overseas Delegation Tour<\/strong>&#8221; with domestic leading health companies visiting<strong> Italy<\/strong> and <strong>Germany<\/strong>. The tour included industry summits, factory visits, and cross-border collaborations, attracting international clients and fostering partnerships. The delegation conducted in-depth exchanges and business matchmaking with authorities, industry organizations, research institutes as well as leading enterprises of the two countries, aiming to seize market opportunities in the new era of China&#8217;s and Europe&#8217;s health industry.<\/p><p>Looking ahead, committed to becoming a flagship forum in the health industry, the HBIF will continue to provide a professional and equal two-way communication platform for industry colleagues and partners to promote high-quality and efficient industry exchanges. We sincerely invite more upstream and downstream partners in the health industry to jointly grasp the direction of the industry to realize common development and prosperity!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HNC \u00b7 Health Business Innovation Forum The Health Business Innovation Forum (HBIF) is a brand marketing conference for the health industry created by the &#8220;Healthplex Expo, Natural &amp; Nutraceutical Products China&#8221; (HNC) by taking advantage of the exhibition platform. Since 2022, the HBIF has been held eight times in Chinese mainland (Hangzhou, Shanghai, Guangzhou, Beijing, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.hncexpo.com\/en\/event-schedule\/about-hbif\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;About HBIF&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":0,"parent":3127,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-63354","page","type-page","status-publish","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About HBIF - HNCEXPO<\/title>\n<meta name=\"description\" content=\"The \u201cHealthplex Expo 2026, Natural &amp; Nutraceutical Products China 2026\u201d (HNC 2026) will be held during 15-17 June 2026\u00a0at NECC (Shanghai). 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