From December 12 to 14, 2024, as the year-end highlight of the health and nutrition industry, the “Healthplex Expo, Natural & Nutraceutical Products Shenzhen 2024” (HNC Shenzhen 2024), co-organized by the China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE) and Sinoexpo Informa Markets, once again brought together global industry elites to showcase cutting-edge products and the latest technologies, pointing the way forward for future development.

At the same time, the HNC Shenzhen 2024 collaborated with the Hi & Fi Shenzhen and the NEII Shenzhen to create a new milestone for the “Shenzhen International Nutrition and Health Industry Fair”. Together with the other major exhibitions hosted by Sinoexpo Informa Markets, covering themes such as food processing and packaging, catering, hotels, furniture, and lifestyle, they presented the “Connexion Shenzhen”. The event covered a total area of 300,000 square meters, with over 3,000 exhibitors. More than 114,766 professional buyers, including domestic and overseas distributors, agents, import and export traders, e-commerce platforms, retailers, and manufacturers, gathered to explore the exhibitions. Media outlets, including network media, live broadcast platforms, and self-media, were all in place to compose a comprehensive network of resources, energizing the entire South China market. The exhibitions linked the entire value chain of the nutrition and health, food processing and packaging, hotel catering, lifestyle, coffee & baking, commercial space, and customized soft furnishing industries, creating a vertically integrated and widely interconnected one-stop platform in the Greater Bay Area.
The exhibitions attracted professional visitors of over 50 countries and regions, including Chinese Mainland, Hong Kong, Taiwan, and Macao, as well as Malaysia, Singapore, the United States, Canada, Australia, South Korea, Japan, Thailand, Indonesia, the Philippines, etc. The HNC Shenzhen 2024, the Hi & Fi Shenzhen and the NEII Shenzhen showcased leading enterprises in the health industry, forming industrial interconnections. Exhibits included nutraceuticals, tonics, beauty and anti-aging products, natural health ingredients, food ingredients, natural extracts, health product ingredients, and trending items such as functional gummies, probiotics, plant-based drinks, collagen, vitamins, food therapy and medicinal products, OTC traditional Chinese medicines, bee products, dietary supplements, registered blue-hat products, plant extracts, functional innovative ingredients, and health-related products like massage equipment, home medical and health products, and age-friendly products for onsite experiences.
EXHIBITOR QUOTES
SIRIO PHARMA CO., LTD.
The exhibiting experience this time exceeded expectations. The Hall 3 where Sirio was located was full of people and we gained many potential clients. During the exhibition, all work went smoothly and orderly, inseparable from the meticulous preparation and considerate service of the organizers. Every detail showed their dedication. We are grateful for the efforts of the organizers and look forward to continuing to work together in the future!
YUNNAN BAIYAO HEALTH SUPPLEMENTS BUSINESS UNIT
Thanks for the platform provided by the organizers. Through the HNC Shenzhen, we have connected and exchanged with hundreds of clients, and harvested potential collaboration opportunities, which are beneficial for conducting sales business and the optimization of supply chain. Additionally, it has opened up more possibilities for media collaborations. We hope to establish deeper cooperation with HNC and embrace new opportunities.
WRIGHT LIFE PHARMACEUTICAL LIMITED
Thanks for providing a bridge for us to connect with brands and industry professionals in the health industry, promoting China’s health industry to lead the global trends. As a company with two large-scale GMP-certified production factories in the mainland and Hong Kong of China, Wright Life gathers high-quality ingredients from around the world and efficiently offers superior OEM manufacturing services and exceptional product quality.
SUPERMEGA GROUP
The HNC is a specialized trade and exchange platform for the health industry. This time the Supermega Group presented professional and comprehensive customer solutions, which received praise from numerous professional buyers. We sincerely wish the HNC expo will continue to thrive!
YURALA CO., LTD.
We are extremely grateful to the HNC providing a comprehensive one-stop business and trade exchange platform. During this exhibition, our company showcased advanced anti-aging services and products from Japan, engaging in in-depth exchanges with excellent domestic buyers and numerous brand owners, and received wide recognition and praise. Thanks for the high-quality services provided by the organizers. We wish the HNC will continue to flourish and become even better!
SHAANXI GUOFENG GREAT HEALTH INDUSTRY CO., LTD.
It is a great honor to participate in the HNC Shenzhen 2024. As the top brand of honey water in China, “Fengjie” attracted numerous domestic and international clients to our booth. Fengjie displayed its classic products as well as new offerings, gaining favour from over 600 clients. We are deeply grateful for the exhibition platform and the networking opportunities it provided. We will continue to follow and participate in future exhibitions and activities, and we wish the HNC a better tomorrow.




















In addition to the dazzling array of exhibits and featured show zones, nearly 20 high-level forums, themed conferences, business networking sessions, and new product launches were successfully held, covering topics such as policy interpretation, marketing, R&D, channel matchmaking, etc. Industry association leaders, top university scholars, experts from research institutions, influential media personalities, etc. gathered to provide profound insights and inspiration for exhibitors and visitors, injecting powerful momentum into the continuous prosperity of the health industry.




After more than a decade of careful development, the “13th Nutraceutical Industry Development Conference”(NIDC) once again empowered the nutrition and health industry, providing a visionary perspective on the development path of the industry. It analyzed and forecasted the industry’s future from multiple dimensions, including industry hotspots, policy guidance, R&D innovations, and market channels. Eight experts and scholars from authoritative industry organizations, leading brand companies, and cutting-edge data marketing platforms gathered to share their insights, practical experiences, and innovative ideas, collaborating to drive innovation and development within the industry.
The 2nd New Nutrition Science Forum 2024 brought together experts from institutions such as the China Society for the Promotion of Science and Technology Commercialization, the Dietitians Association of Fujian, Shenzhen Nanshan People’s Hospital, Jinan University, Harbin Institute of Technology (Shenzhen), Research Institute of Tsinghua University in Shenzhen, Guangzhou University of Chinese Medicine, COFCO Nutrition and Health Research Institute, etc. The forum, themed “Industry-Academia Collaboration and Scientific Innovation Leadership”, covered topics such as gut microbiota, nano-selenium, brain health screening, rehabilitation medicine, aging health, nutritional diets, and women’s health. The forum featured in-depth presentations and roundtable discussions, with over 280 industry elites coming together to explore the limitless potential of nutritional science and the future of the industry.
The 2024 National Bee Industry Conference successfully concluded with the theme “Cultivating the Market, Sharing Development”. Over 300 bee industry experts, scholars, business representatives, and beekeeping cooperatives from across the country attended the conference. The conference focused on key issues in the Chinese bee industry, including development trends, product quality and safety, marketing strategies, etc. It provided an in-depth analysis of the trends in the industry, advocated for market cultivation, innovation integration, and anti-counterfeit initiatives, and explored a high-quality development path for the industry. The conference not only offered a valuable platform for industry professionals to exchange ideas but also injected energy into the sustainable and healthy development of China’s bee industry.
The Greater Bay Area Healthy Lifestyle Forum 2024 addressed cutting-edge topics such as proactive health, precision nutrition, and chronic disease management. The forum provided a forward-looking platform for knowledge sharing and learning, offering insights into new approaches to improving national health levels. The participants discussed new opportunities under the “Healthy China” strategy and envisioned a future of healthy, harmonious, and sustainable development.
To help businesses understand the new trends in marketing, the HNC Expo’s forum IP, the Health Industry Innovative Marketing Forum made its debut at the HNC Shenzhen. As a major health industry brand marketing event, the Shenzhen’s HBIF focused on public-private domain conversion strategies, sharing successful product cases, and demonstrating the powerful influence of content-driven marketing and the practical results of channel empowerment. The forum addressed hot topics such as brand marketing transformation challenges, product innovation bottlenecks, emerging brand growth dilemmas, etc. It aimed to assist businesses in expanding their thinking, improving marketing effectiveness, and optimizing business models for sustainable growth.
Nutrition & Health Industry Breakthrough Forum 2024 — Opportunities, Challenges & Innovations
Healthy China 2030: The Third Health Food Innovation and Development Forum
Forum on High-Quality Development of Medical Device Market 2024
New Health Potential·Product Matchmaking for E-Commerce Channels
New Health Growth·Product Matchmaking for Chains & E-Commerce Channels
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In the wave of new retail, e-commerce continues to lead. To build a direct bridge connecting exhibitors with online retail channels, the “New Health Potential · Product Matchmaking for E-Commerce Channels” invited top MCN agencies, influencers, group buying leaders, and other online channel representatives to meet face-to-face with over 80 exhibitors for efficient discussions. The forum aimed to uncover new potentials in health consumption and explore new e-commerce collaborations, driving the “new potential” in the health development.
At the “New Health Growth · Product Matchmaking for Chains & E-Commerce Channels”, exhibitors had the opportunity to negotiate with well-known national chain supermarkets, chain pharmacies, and popular online platforms. The business matchmaking area is dedicated to creating an efficient trade interaction space to promote deep integration of resources and lead the new era of multi-channel growth.


Next Stop in ShanghaiJune 24-26, 2025
National Exhibition and Convention Center (Shanghai)
Healthplex Expo 2025
Natural & Nutraceutical Products China 2025