Co-organized by CCCMHPIE and Sinoexpo Informa Markets, the Health Business Innovation Forum (HBIF) was successfully held in Europe in October 2024.
The HBIF selected two European countries that are relatively mature in the field of health and nutrition, Italy and Germany, as the starting point for Chinese companies to enter the European health market. The tour included industry summits, factory visits, and cross-border collaborations, attracting international clients and fostering partnerships. During this trip, participating companies enjoyed exclusive customized business matchmaking opportunities. The delegation conducted in-depth exchanges and business matchmaking with authorities, industry organizations, research institutes as well as leading enterprises of the two countries, aiming to seize market opportunities in the new era of China’s and Europe’s health industry.
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Trip in Italy
Factory Visit – Biofarma Group
As the China Healthcare Delegation kicked off its exchange programme in Italy, the Biofarma Group welcomed the delegation and gave the members a tour of its factory. The Biofarma Group operates a new factory that has passed the World Health Organization GMP certification and provides a variety of bottled, sachet and stick products, as well as preservative-free infant formula and a variety of ready-to-use products.
Welcome Dinner
During the dinner, the China Healthcare Delegation was warmly received, which deepened the mutual understanding between China and Italy in the field of health products, and also laid a solid foundation for future cooperation. Members of the delegation expressed their gratitude to the Italian Association of Health Products for the warm reception and looked forward to further business negotiations and cooperation.
Italian-Sino Nutrition and Health Industry Summit
Many Italian business representatives, including Equilibra Srl, Esserre Pharma Srl, Farmaflor Srl, Lo.Li Pharma lnternational, Geofarma Srl, etc., participated in the summit. The President of the Italian Association and the Vice President of CCCMHPIE delivered speeches to announce the opening of the summit. During the summit, three Chinese representatives delivered keynote speeches. The business matchmaking between Chinese and Italian companies promoted in-depth exchanges and cooperation between the two sides in the health and nutrition industry.
Visit & Symposium at Montefarmaco
The delegation attended the symposium organized by Montefarmaco, met with its executives and visited the factory. Montefarmaco is one of the earliest pharmaceutical companies in Italy to sell products in the OTC and dietary supplement categories. From traditional products to OTC medicines, SOPs, dietary supplements, medical devices and skin-friendly cosmetics, the company is characterized by its strong desire for innovation and constantly launches novel products on the market, thus helping pharmacists keep pace with the times and stay ahead of their competitors.
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Trip in Germany
German-Sino Nutrition and Health Industry Summit
The summit brought together the industry experts from China and Germany to discuss the latest trends and cooperation opportunities in the industry. Guests delivered keynote speeches on German industry overview, Chinese policy and regulation, distribution strategies and channels, consumer market insights, etc. Through in-depth exchanges and interactions, attendees gained a better understanding of German-Chinese co-operation models in the industry.
China Nutrition and Health Market Promotion
Policies and Regulations
Wei Mingfeng, Founder, China Gate
E-Commerce and Logistics
Yi Xiang, Cainiao
Market and Consumption
Xing Cheng, Director of Health & Nutrition Dept., CCCMHPIE
Visit at Ferring GmbH
Towards the end of the trip, the delegation paid a visit to the well-known German pharmaceutical company Ferring GmbH for field study and discussion. Ferring GmbH is a research-driven specialized biopharmaceutical group dedicated to helping people build healthy families, with leading positions in the fields of reproductive medicine and maternal health care, as well as gastroenterology and urology specialities.
The HBIF in Europe brought together the industry leaders from China and Europe, aiming to deepen the cooperation between the two sides in the field of health and nutrition, discussing industry trends and promoting policy research and talent development. The successful organizing of European HBIF not only provided a valuable communication platform for participants, but also laid a solid foundation for the cooperation between China’s and Europe’s health and nutrition industries. Delegation members generally commented that the trip was a new starting point for China-EU cooperation in the industry, which greatly broadened their horizons and brought more opportunities for innovation and development for their companies.
