About HBIF

Healthplex Expo 2025 | Natural & Nutraceutical Products China 2025

HNC · Health Business Innovation Forum

The Health Business Innovation Forum (HBIF) is a brand marketing conference for the health industry created by the “Healthplex Expo, Natural & Nutraceutical Products China” (HNC) by taking advantage of the exhibition platform. Since 2022, the HBIF has been held eight times in Chinese mainland (Hangzhou, Shanghai, Guangzhou, Beijing, Nanjing, etc.) and in Europe, attracting 1,000+ professional attendees each time. The industry experts, brand company representatives and professional buyers gather at the HBIF.

Since its establishment, it has aimed to focus on the characteristics of the health industry and the pain points encountered by enterprises in different regions, and to discuss topics of concern to brand companies, including the insights into consumer demands, brand marketing strategies, product competitiveness, operational efficiency, marketing data analyses, pain points of new media communication, case studies, etc.

The HBIF continuously helps health companies solve current problems in marketing, develop new ideas, improve marketing capabilities, and optimize business models, to achieve steady long-term growth.

In October 2024, HNC held its first European HBIF, featuring a one-week “Overseas Delegation Tour” with domestic leading health companies visiting Italy and Germany. The tour included industry summits, factory visits, and cross-border collaborations, attracting international clients and fostering partnerships. The delegation conducted in-depth exchanges and business matchmaking with authorities, industry organizations, research institutes as well as leading enterprises of the two countries, aiming to seize market opportunities in the new era of China’s and Europe’s health industry.

Looking ahead, committed to becoming a flagship forum in the health industry, the HBIF will continue to provide a professional and equal two-way communication platform for industry colleagues and partners to promote high-quality and efficient industry exchanges. We sincerely invite more upstream and downstream partners in the health industry to jointly grasp the direction of the industry to realize common development and prosperity!