14-16 Dec. 2023 | Seizing New Opportunities for Growth in South China!

Healthplex Expo | Natural Nutraceutical Products China

Gather to Open Up a New Prospect
Ride to Write a New Chapter
Healthplex Expo
Natural & Nutraceutical Products Shenzhen 2023
14-16 December 2023
Shenzhen World Exhibition & Convention Center

In recent years, the Shenzhen government has taken the lead in the country to introduce a series of policies to promote the development of the health industry. In “Shenzhen Life and Health Industry Development Plan (2013-2020)”, it is mentioned that health food will be included in the life and health industry development plan, vigorously promoting the development and application of health products, optimizing the industrial structure, guiding industry clustering to encourage the transformation and upgrading of the health food industry, etc. It is foreseeable that the health food industry in Shenzhen will usher in greater development opportunities.

Healthplex Expo, Natural & Nutraceutical Products Shenzhen 2023”, organized by CCCMHPIE and Sinoexpo Informa Markets, will be held at Shenzhen World Exhibition & Convention Center during December 14-16, 2023. As the core engine of the Greater Bay Area, Shenzhen is giving full play to its resource gathering effect to boost the rapid development of health industry in South China. At the same time, Shenzhen show will rely on the experience and international influence of its original exhibition HNC Shanghai to integrate the resources of precise buyers and industry associations, combine with the regional characteristics of Shenzhen, and widely recruit professional buyers such as distributors, agents, E-commerce and WeChat-businesses, retail stores, pharmacy chains and supermarkets. In 2023, We will also work with related exhibitions including Hi & Fi Asia-China and Hotelex to create the “Connexion ShenZhen”, which will be considered as a comprehensive procurement platform integrating food, catering, hotel, household, health, etc.

What You Will See at HNC Shenzhen

Nutritional & Health Food
Functional foods, dietary supplements, sports nutrition products, health supplements products, vitamins, protein powder, fish oil products, grape seed capsules, spiro Spirulina, health care wine/tea, OEM/ODM, etc.

Diet Therapy & TCM
Therapeutic and medicinal products, OTC Chinese medicine, ginseng products, cordyceps sinensis, ganoderma lucidum, antrodia cinnamomea, donkey-hide gelatin, special medical food, green algae products, bee products, aloe vera products, fungus products, etc.

Beauty & Skin Care
Beauty oral liquids, cosmeceuticals, functional beauty products, anti-aging products, beauty SPA products, breast enhancement and body care, weight loss and slimming, spot and acne removal, detoxification and skin care, medical beauty products, etc.

Healthy Cosmetics
Natural, organic, green and plant-derived cosmetics and raw materials, anti-aging, soothing, nourishing, repairing, sunscreen, freckle removing, whitening, anti-hair loss and other functional raw materials and cosmetics, mild, non-irritating and safe cosmetic raw materials and finished products, corresponding efficacy and safety testing techniques, etc.

Maternity & Baby Care
Maternity, baby and children’s health products, nutrition products, postpartum rehabilitation institutions, medical maternity centers, maternity health-related management systems and designs, beauty and skin care, etc.

Health Equipment & Supply
Home medical instruments, massage apparatus, Chinese medicine physical therapy equipment, moxa products and moxibustion equipment, foot therapy, personal care products, family first aid products, health check-ups, rehabilitation training machines, sports and recreation equipment, intelligent medical products, third-party testing, etc.


International Brand Zone
The show will attract overseas enterprises bringing their leading brands from many countries and regions. In addition, numbers of new products will also make their debuts, helping enterprises to fully demonstrate their brand management concepts, expand domestic trade channels, establish their brand image, and have insights into the opportunities of health market in South China.

Anti-Aging & Beauty Zone
This zone converges popular products, technologies and raw materials related to anti-aging beauty products, facial masks, plant essential oils, botanical washes, aromatherapy, Chinese herbal medicine skin care, etc.

Bee Product Zone
For the first time in Shenzhen, this zone will gather the enterprises in domestic honey industry from breeding to further processing and branding. The Chinese honey industry is striving to take the path of scientific and high-standard development. This appearance in South China will be helpful to expand new channels and new opportunities.

Maternity & Baby Care Zone
This zone features a selection of maternity, baby and children’s health food, milk powder, complementary food, natural and organic food, children’s dietary supplements, maternity and baby institutions and services, etc.

The Greater Bay Area Pavilion
Led by local associations in Shenzhen, major local brand enterprises will participate in the exhibition, and will concentrate on displaying their achievements and product features with a unified image.

Get Your Ticket

Previous Exhibitors



World New Retail Leadership Summit
Organized by Health Care Food Profession Association of Guangdong Province, the summit will bring together domestic new retail experts, academicians, and delegates from outstanding enterprises, related industries and associations, aiming to help traditional enterprises transform and upgrade through theme sharing, forum discussion and on-site selection.

The NIDC Forum
Over the years, this forum has been upholding the original intention of promoting the healthy development of the industry, and has received strong support from government regulators to disseminate relevant policies. The forum will invite government agencies and experts from the State Administration for Market Regulation, the Ministry of Commerce and the Customs to meet together and answer questions for enterprises on regulatory policies, cross-border e-commerce, market access, development trends and other issues that need to be addressed for products entering China.

2023 International Health and Beauty Innovation Summit
Organized by the Cosmetics Branch of CCCMHPIE, this forum adheres to the concept of bringing high quality beauty products to the world, facing the Greater Bay Area, integrating beauty ingredients and technology, and inviting renowned experts and scholars in the industry and elites from representative enterprises to discuss international development trends, top technologies and innovative tools in the health and beauty industry.

Seminar on Innovation and Development of Health Food
The organizers, with Guangdong Food Association, will jointly hold this seminar, gathering industry colleagues to focus on the innovation and development of health food such as healthy raw materials and food ingredients, and inviting well-known industry leaders to do topic sharing. The seminar will bring together scholars from universities, research institutes, corporate executives, R&D technicians, etc. to discuss and provide new solutions for the professional buyers in South China, including health food and beverages, trendy tea drinks and nutritional health product manufacturers, as well as the wholesalers and distributors of functional food ingredients.

Matchmaking: Supermarket & Pharmacy Chains
To further assist exhibitors in expanding the marketing channels of supermarket and pharmacy chains, provide multiple choices of products and decline the purchasing cost, the organizer will arrange trade meetings between famous merchants in South China and professional buyers.