The “Healthplex Expo 2024, Natural & Nutraceutical Products China 2024” (HNC 2024), co-hosted by China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE) and Sinoexpo Informa Markets successfully concluded on June 21st at the National Exhibition and Convention Center (Shanghai). The HNC 2024 was co-located with Hi & Fi Asia-China and ProPak China & FoodPack China, etc., offering a comprehensive platform showcasing nutraceuticals, healthy natural ingredients, food ingredients, starch and starch derivatives, as well as food processing and packaging machinery, covering the entire food industry chain.
The series shows occupied seven exhibition halls at the NECC (Shanghai), with a total exhibition area of 180,000 square meters. The three-day event attracted over 2,000 renowned domestic and overseas exhibitors to participate and welcomed 76,801 professional visitors from 112 countries and regions, which hit a record high! Notably, the number of professional visitors to the HNC 2024 surged by 62% compared to the same period in 2023, vividly demonstrating the vigor of the health industry.
Leading the Vitality of the Global Health Industry Market
In 2024, China’s domestic economy exhibited a strong recovery momentum, with the growth of domestic demand effectively boosting consumption and accelerating industrial upgrading and transformation. In foreign trade activities, China continued to expand its opening-up policies, actively attracting foreign investment and promoting economic globalization. As a professional and international trade platform, the HNC 2024 further enhanced its international presence at this event, with overseas brands accounting for over 40% of the exhibitors. Leading international brands from more than 20 countries and regions, including Australia, New Zealand, Japan, South Korea, the United States, Malaysia, Singapore, and Germany, brought their respective market offerings. This figure not only reflects the exhibition’s international appeal but also the attractiveness of China’s health and nutrition market to global enterprises. The exhibition provided professional buyers with a window to access international trends, further promoting exchanges and cooperation between domestic and international health and nutrition industries.
Simultaneous Growth of Domestic and Overseas Industries, Each Leading the Trend
At the HNC 2024, more than 500 leading enterprises in the industry gathered, presenting a series of premium health and nutrition products. From popular meal replacement foods, functional gummies, and dietary supplements to registered blue-hat health products and foods for special medical purpose, as well as tonic foods, beauty and skincare products, healthy snacks and beverages, etc., a wide range of health products were on display. At the exhibition, products with distinct regional characteristics and geographical indications were particularly eye-catching, shining in the Jilin pavilion, Zhejiang pavilion, and the TCM Nutrition Zone. Not only did the brands showcase their outstanding products, but the supply chain service providers also demonstrated their strong capabilities in R&D and intelligent manufacturing. The HNC has become a window for the industry to exchange innovative formulas, advanced technologies, and marketing strategies. Whether new or seasoned exhibitors, with vibrant attitudes, they fully showcased the robust growth momentum of the health industry under the new consumption trends, leading the new trends in health consumption.
Exploring New Channels, Empowering Exhibitors with Comprehensive Buyer Resources
The HNC 2024 innovatively integrated new retail, new channels, and new consumption trends, and organized “2024 Super Growth | Product Matchmaking for New E-Commerce Channels” for exhibitors. Representatives from well-known MCN agencies and top influencers with millions of followers were invited to negotiate with nearly 100 exhibitors. Simultaneously, the “business matchmaking for supermarket chains & pharmacy chains” facilitated the cooperation between enterprises and more leading national and regional supermarkets and pharmacies. The business matchmaking fostered an environment conducive to precise matching, strengthened connections and efficient commercial partnerships. Through this innovative business model, the HNC 2024 not only provided exhibitors with broader market exposure, but also offered all types of channel partners a rich selection of high-quality products and cooperation opportunities.
Grasping Industry Trends and Directions under the New Situation
Seventy-two on-site industry events were held during the three days, aiming to provide exhibitors and all visitors from both domestic and overseas markets with the opportunity to gain insights into the latest developments in the health industry. The events encompassed a diverse range of forms, including the in-depth interpretations of policies and regulations, professional forums for different market segments, new product releases, international brand exchanges, etc. The industry forums focused on the development trends of the health industry, the new standards and regulations for dietary nutrition products, the new opportunities in the special food industry, the innovative R&D of health foods, the brand marketing strategies, the innovative paths for fast-moving consumer goods, the market trends for women’s nutritional foods, the in-depth analysis of medicinal and food homologous products, the methods for creating popular products, the health science and wellness lecture, etc. These events probed into the challenges and the opportunities faced by the health industry for transformation and upgrading in the new situation, and jointly explored new driving forces for industry’s sustainable development.
Creating an Immersive and Interactive Exhibition Experience
In order to optimize the interactive experience between exhibitors and visitors, the HNC 2024 once again organized the “Discovery Tour” check-in activity, which revolved around three popular themes: “Overseas Selection”, “Tonic Food”, and “Beauty & Health”. This not only enabled visitors to be familiar with the latest products and market trends, but also to network with potential partners. Furthermore, the theme activity “Seal-Collecting Tour” integrated elements such as the regional characteristics of Shanghai, HNC’s brand image, HNC’s IP image, etc., and conveyed its youthful concept to the participants through commemorative colored stamps. HNC always strives to establish a professional and dynamic trade platform, ensuring visitors benefit from the top-notch services and simultaneously immerse themselves in refreshingly interactive experiences.
Jointly Painting a Brilliant New Chapter for the Health Industry
With the successful conclusion of the exhibition, the HNC 2024 once again proved its important role in promoting the development of the national health industry. Upholding the mission of revitalizing the industry, HNC aims to build a bridge for face-to-face and in-depth communications among brands, OEMs, ODMs, channels, and upstream and downstream enterprises at home and abroad. We also look forward to embracing new challenges with you and exploring broader resources and cooperation space.
We sincerely invite you to attend the “Healthplex Expo, Natural & Nutraceutical Products Shenzhen 2024” (HNC Shenzhen 2024) from December 12th to 14th, 2024, to embark on a new chapter in the South China market! Next year at the “Healthplex Expo 2025, Natural & Nutraceutical Products China 2025” (HNC 2025) in Shanghai, we expect to see you again from June 24th to 26th, 2025, to share the development opportunities of the globalized health and nutrition industry!
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