From April 11 to 12, 2024, the “HNC · Health Business Innovation Forum: Health Brand Marketing & Innovation Application Forum 2024“, jointly created by CCCMHPIE and Sinoexpo Informa Markets, was successfully held at the Voco Hangzhou Binjiang Minghao. The forum attracted nearly one thousand professionals from the health industry.
With the theme of “Reshaping the Cornerstone of Trust for Health Brands & Exploring New Marketing Channels and Business Models”, in-depth sharing and exchanges were carried out around hot topics in the industry, such as the marketing trends of health brands, the business model of Internet celebrity economy, the key methods to gain consumers’ trust, developing new marketing channels, etc. At the forum, nearly 30 industry experts, new media platform experts, brand marketing experts, outstanding entrepreneur representatives, etc. from different fields of the health industry gathered to exchange ideas in the forms of speeches and roundtable dialogues, sharing topics from multiple dimensions such as trend analysis, industry standards and regulations, risks and rationalization applications, brand marketing case sharing, etc. Meanwhile, more than 20 exhibitors outside the conference hall connected with attendees. The Health Business Innovation Forum (HBIF) once again provided a platform for communication and learning for the health industry and infused new vitality and thinking into the future development of the industry.
4.11
Speaker: Li Jian, Expert of China International Electronic Commerce Center, CEO of Shanghai Tuge E-commerce
Topic: Strategies and Opportunities for Popular Products in Industrial E-commerce
Speaker: Huang Yutao, Sales Director of Fermented Traditional Chinese Medicine (FTCM)
Topic: The Underlying Logic of Creating Popular Products in the Health Industry
Speaker: Mu Le, Head of Shanghai Ecosystem, Xiaohongshu (Red)
Topic: Let Good Products Grow
Speaker: Li Jie, Director of Cross-Border Import Investment of JD Health, JD.COM
Topic: Global Import Health Cooperation Plan
Speaker: Yu Zihuan, General Manager of Marketing Department of China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Topic: In the Era of Human-Computer Interaction, How to Gain Insights into New Opportunities in the Nutrition and Health Consumer Market Through AIGC
Speaker: Wang Wentong, Executive Vice President of Weihai Baihe Biology Technological Co., Ltd. (BIOHIGH)
Topic: Creating Popular Functional Nutritional Products in Market Segments
Speaker: Shen Po, Chief Data Analyst of Guoji Feigua
Topic: Analysis of the Trends of Probiotics Industry in Social Media and E-Commerce Platforms
Speaker: Li Guoguang, Sales Director of SHOU XIAN GU
Topic: Building the No. 1 Ganoderma Lucidum Brand
Roundtable Discussion
4.12
Speaker: Liu Yixuan, Director of Business Research, CBNData
Topic: China’s Healthy Living Trend Insight Report
Speaker: Ma Yao, Director of Marketing, GNC China
Topic: Building an International Nutrition Brand with Omni-Channel Marketing
Speaker: Yu Yazhou, Key Account Director of Weimob Group, Gold Lecturer of Weimob Academy
Topic: Building a Private Domain Ecosystem: Helping the Health Industry Achieve Full-Chain Growth
Speaker: Liu Leran, Director of Marketing Department, Shanghai Pharma Health Science
Topic: Circle Breaking and Reconstruction in the Health Industry at Home and Abroad
Speaker: Wang Liwei, CEO of CADE WANLI
Topic: E-Commerce & Global Shopping Trend
Speaker: Liu Zengjun, Co-founder of Zhongze Media
Topic: New Media Promotion and Product Marketing
Speaker: Yang Yannan, Director of Health Industry, Regional Development Division, Weibo
Topic: Utilizing Hot Topics to Create a Major Platform for Health Brand Promotion
Speaker: Jia Mu, Youzan’s business operation of health field
Topic: How to Tap into Private Domain Growth Opportunities Under the New Normal of Content E-Commerce
Speaker: Jacob Tomas, Founder & CEO of Maker Sustainability Consulting (MSC)
Topic: From Sustainability to Growth
Speaker: Jin Ge, Douyin E-Commerce Marketing Expert, Founder of Hangzhou Yimai
Topic: Minimizing Costs to Build Multiple Stores with Monthly Sales of Millions – How to Make Money on Douyin
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HNC · Health Business Innovation Forum
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HNC · Health Business Innovation Forum (HBIF) is a brand marketing conference for the health industry created by HNC by taking advantage of the exhibition platform. Since its establishment, it has aimed to focus on the characteristics of the health industry and corporate pain points in different regions, and to discuss topics of concern to brand companies, including the insights into consumer demand, brand marketing strategies, product capabilities, operational efficiency, marketing data analyses, pain points of new media communication, etc. HBIF continuously helps health companies solve current problems in marketing, develop new ideas, improve marketing capabilities, and optimize business models, to achieve steady long-term growth.
Looking ahead, committed to becoming a flagship forum in the health industry, HBIF will continue to provide a professional and equal two-way communication platform for industry colleagues and partners to promote high-quality and efficient industry exchanges. We sincerely invite more upstream and downstream partners in the health industry to jointly grasp the direction of the industry to realize common development and prosperity!
