Are organic products safer than other products? Are foreign imports really worth paying 2-3 times the cost of domestic items? These are some of the questions conscientious Chinese consumers may find themselves asking when they step into one of the international supermarkets that now dot the top tier cities along China’s coastline. Given the recent food scandals and the resulting wide-scale distrust towards domestic food products, many middle class Chinese consumers have shown to be willing to shell out extra cash for health foods and foreign imports in order to quell anxieties about domestic food safety. This has created new investment opportunities for foreign investors in food business in China, especially those involved with organic and health food products.